Wellness Trends in India: The craze for sugar-free drinks is growing in the country. Let us tell you whether they are truly beneficial for your health or whether they can also be harmful.

How dangerous are zero-sugar drinks?

Are Sugar-Free Drinks Really Healthy? The sharp rise in sales of zero- and low-sugar drinks in 2025 is not just a market trend, but also a sign of changing health priorities. According to experts, people are now more aware of the risks of obesity, diabetes, and heart disease caused by excess sugar. The 30 percent share of zero-sugar drinks in Coca-Cola's total sales reflects this change. The increasing demand for Diet Coke, Coke Zero, and other no-sugar variants indicates that consumers want to reduce calories without compromising on taste. Health experts say that reducing sugar can help with weight control and blood sugar management.

Demand for sugar-free drinks

PepsiCo's sales of sugar-free and low-sugar drinks have also increased by 59 percent. Companies claim this is a result of the growing demand for "healthy beverage options." However, experts also clarify that while these beverages may contain less sugar, a balanced intake of artificial sweeteners and processed ingredients is essential. According to industry data, the share of zero- and low-sugar drinks was around 5 percent in 2020, which is expected to increase to 30 percent by 2025. This increase indicates that people are now paying more attention to calorie counts, label reading, and nutritional value. Brands like Tata Starbucks are also introducing sugar-free flavors, especially at the beginning of the year when people make fitness resolutions. The Gen Z generation is increasingly concerned about fitness and body image, which is also influencing their drink choices.

What do experts say?

Srinivas Murthy, former marketing head and investor at Coca-Cola India and GSK Consumer Healthcare, believes that for the Indian urban middle class, wellness is no longer just an option, but a paradigm shift. People are turning to health both out of compulsion and choice. Additionally, India's large youth population, especially Gen-Z, is choosing a healthy lifestyle not only to stay fit but also to look good, which is now directly reflected in beverage sales figures.

What do health experts say?

According to Penn Dental Family Practice, a health information provider, sugar-free drinks may be low in calories, but they're not completely safe. The acid in them can damage tooth enamel, and artificial sweeteners can increase the risk of weight gain and heart disease. Limit your intake for optimal health and prioritize water for hydration.