Friends, recently, Indian software giant Zoho launched Arattai, a messaging app similar to WhatsApp. It's making waves in the market, with thousands of people downloading it instantly. However, people are wondering what Arattai means. Let's find out the full details.

What does "Arattai" mean?

The name "Arattai" comes from Tamil and translates to "joke." This word is commonly used for light-hearted or humorous conversations.

Launch and Rise in Popularity

Arattai was launched in 2021, but it has recently gained widespread attention. As of October 9, 2025, the app had been downloaded over 10 million times on the Google Play Store.

WhatsApp-like features

The app offers messaging and multimedia sharing capabilities similar to WhatsApp. Users can send messages, photos, videos, and more, making it a complete communication platform.

Rapid growth in sign-ups

Zoho CEO Mani Vembu reported that daily sign-ups have increased from 3,000 to 350,000, resulting in a 100-fold increase in users.

Government incentives

The app has also received a boost from the central government, with several ministers actively promoting and using Zoho's apps and email services.