Apple launched the iPhone Air in September of this year, but its sales didn't meet expectations. Consequently, Chinese companies will now be reluctant to launch thinner phones.

Apple suffers major setback due to weak iPhone Air sales

In September of this year, Apple launched its thinnest model yet, the iPhone Air. Apple had high hopes for this iPhone, measuring just 5.6mm thick, but its sales have disappointed the company. Due to poor sales, Apple has reduced production. This has also affected Chinese companies like Vivo, Oppo, and Xiaomi, who have put their plans for thinner phones on hold.

Companies do not want to take risks.

According to reports, some Chinese companies have canceled their plans to launch thinner phones, while others have put them on hold, given the iPhone Air's performance. For now, these companies will continue their focus on conventional models. Xiaomi reportedly planned to launch a "True Air" model to compete with the iPhone Air. Vivo, meanwhile, was planning to launch a thinner phone in its mid-range S-series line, but both have canceled their plans.

Why the iPhone Air didn't sell

Apple hoped the iPhone Air would be popular due to its slim design, but its battery life and camera features are deterring buyers. Sales have been weak since its launch in September. As a result, Apple suppliers Luxshare and Foxconn have halted production. There are also reports that Apple will not launch a second-generation variant.

Samsung is also in trouble.

Like Apple, Samsung is regretting launching a thinner model. The company launched the Galaxy S25 Edge earlier this year, but its sales also underperformed expectations. Consequently, Samsung has decided to discontinue this phone, as well as the Edge line, and has also abandoned plans to relaunch it in the near future.