The growing influence of social media is fueling a rapid rise in skincare and makeup trends among young children and toddlers. Experts say this is impacting children's thinking and mindset.

Children's skincare

Social media platforms and new trends are also impacting our children. These days, you may have noticed that even young children and toddlers insist on using makeup and skincare products from their parents, demanding new products. This reflects the growing craze for skincare and makeup among children and toddlers.

The growing trend of skincare among young children is largely due to their easy access to social media, which has led to an unprecedented growth of $1.5 billion annually in the global beauty market. This trend is also rapidly growing in India, with many companies launching beauty products specifically for children.

What do psychologists say?

Regarding the increasing trend of skincare among young children and toddlers, psychologists say that social media platforms and the videos on them are directly impacting children, as children have easy access to makeup and cosmetic products and see their parents following these products and skincare routines. According to experts, due to the increasing influence of social media, the line between childhood and adulthood is gradually disappearing. This is also affecting the mentality of young children, as children now start judging their worth by the praise they receive from others.

What should parents do?

Psychologists have advised parents to approach this issue with caution. If your child insists on using skincare or beauty products, it is advisable to explain to them lovingly instead of scolding or being strict, because if parents are strict with children, they will naturally insist on doing the same thing. Doctors have also advised parents to allow children to use face wash and moisturizer instead of beauty products, and to teach them to focus on body hygiene and basic skincare instead of makeup.

The growing skincare market for children

Nowadays, even children want "glass skin" and insist on their parents buying the most expensive cosmetic products. Given this growing demand, the children's skincare market is generating over $1.5 billion annually, according to the Global Cosmetic Industry Report. In India alone, there are approximately six companies manufacturing and marketing cosmetic products for children. If you look at e-commerce platforms, you'll find at least 60 products specifically for children's skincare.