LinkedIn: Professional networking platform LinkedIn has announced several new changes to improve its feed.

LinkedIn: Professional networking platform LinkedIn has announced several new changes to improve its feed. These changes include an AI-based feed ranking system, crackdowns on automated comments, and a reduction in the number of posts that are useless or simply designed to generate engagement. The company says these updates aim to show users more useful and relevant content, while also making conversations on the platform more authentic and trustworthy.

AI will decide which post will be visible

LinkedIn has launched a new AI-based ranking system for its feed, using generative AI models and large language models (LLMs) to help the platform better understand the topic of a post and what types of content users are interested in.

The system will consider a variety of signals to determine which posts to show to which users, including information provided in their profiles such as industry, experience, skills, and location.

It will also monitor which posts users respond to and which they ignore. Based on this information, the feed will adapt over time to adapt to users' changing interests.

Strict action on automated comments

LinkedIn has also taken steps to curb the growing fake engagement on the platform. The company is now cracking down on tools and extensions that automatically write comments to increase reactions to posts. According to the company, such automated comment tools violate the platform's rules. Therefore, the system is being strengthened to identify and reduce such activities, ensuring more authentic conversations.

Engagement posts will be reduced

LinkedIn has also stated that in the future, posts that are solely intended to increase likes, comments, or shares will be limited. For example, posts that ask people to comment with "Yes if you agree" or that include unrelated videos solely for reach. Similarly, posts that repeatedly share the same opinions may be shown less frequently. The company says that posts that provide industry-related information, professional advice, or useful workplace-related discussions will now be prioritized.

Better experience for new users

LinkedIn has also launched a new feature to improve the experience for new users. Typically, the platform leverages a user's past activities and profile data to customize the feed. However, new users typically have limited access to such information. Therefore, an Interest Picker feature is being tested during sign-up, allowing users to select topics of interest such as leadership, job search skills, or career growth.