Google New Update: Google has started testing a new feature that limits cross-site tracking by restricting website access to third-party cookies by default. The company has rolled out the 'Tracking Protection' feature for 1 percent of Chrome users globally (about 30 million users), as part of Google's 'Privacy Sandbox' initiative to eliminate third-party cookies for all in the second half of 2024. Is part of.
The company started a 'tracking protection' feature
"This is subject to the UK Competition and Markets Authority addressing any remaining competition concerns," Google said. The company plans to fully implement the 'Tracking Protection' feature to eliminate cookies later this year.
Website activities are being tracked
Third-party cookies have been a fundamental part of the web for nearly three decades. They can be used to track your website activities, sites also use them to support many online experiences, such as helping you log in or showing you relevant ads. "We're taking a responsible approach to phasing out third-party cookies in Chrome," Google vice president Anthony Chavez said in announcing the "tracking protection" test last month.
The company is removing third-party cookies
“With Privacy Sandbox, we are taking a responsible approach to phasing out third-party cookies in Chrome,” he said. We've built new tools for sites that support key use cases, and given developers time to make changes.
"We're starting with a small percentage of Chrome users so developers can test their readiness for a web without third-party cookies. With Tracking Protection, Privacy Sandbox, and all the features Google has launched in Chrome, we will continue to work to build a web that is more private than ever, and universally accessible to everyone.
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