Disney Plus Hotstar has suffered a major setback in terms of subscribers on its platform. Premium streaming has lost around 12.5 million subscribers in the second quarter of the year. Now the company is preparing to ban the password sharing facility. The company says it plans to implement the new policies sometime in 2024. Let us tell you that Netflix has also stopped the password sharing facility a few days ago.
Subscribers decreased by one fourth
Disney Plus Hotstar has lost 12.5 million i.e. 12.5 million subscribers from April to June. Let us tell you that earlier Disney Plus Hotstar had 52.9 million subscribers, which has now come down to 40.4 million. That is, there has been a decrease of about a quarter of the subscribers on the platform. Losing the right to live stream the premium cricket tournament IPL (Indian Premier League) is also a major reason behind the decline in subscribers.
Will not be able to share password even with family.
Disney CEO Bob Iger claimed that the company plans to implement the new policies sometime in 2024. The company is actively looking for ways to manage the password sharing facility. Iger, without specifying the number of password sharing, said that a significant number of people are sharing passwords with friends and family.
Netflix also banned
Netflix has stopped the password sharing feature a few days back. Now Netflix users can share their passwords only with their family members with certain conditions. For information, let us tell you that Disney + Hotstar's premium account password can currently be shared with 10 people in the Indian market and everyone can use the same account on their device, but it will soon be closed. Is. Now only four people will be able to use one account.
(pc amarujala)
