As soon as the sale of the Apple iPhone 17 series began, incidents like long queues outside stores, uncontrollable crowds and pushing and shoving were reported in India.

As soon as the Apple iPhone 17 series went on sale in India, long queues outside stores, unruly crowds, and even incidents of pushing and shoving were reported. This isn't new; similar situations are seen every year during the launch of a new iPhone. But the real shocker is the purchase data, which reveals the true nature of the iPhone craze in India.

What do the statistics say?

The iPhone craze in India isn't just about lip service. According to major retail chains like Croma, 25% of iPhone buyers between January and August 2025 purchased their iPhones using EMI, credit cards, or NBFC loans. Easy, no-cost EMI options have made this even easier, leading to a rapid increase in iPhone sales even in smaller cities and towns.

Why are Indians buying iPhones on EMI?

While a mobile phone is generally a necessity, the iPhone has become a status symbol in India. About 15 years ago, this phone was limited to celebrities and the wealthy. However, as EMIs became easier, ordinary people began adopting it as well.

People believe they can buy an iPhone with small monthly installments and appear "elite" in society. This is why many people blindly purchase expensive models on EMIs, even if, after two years of EMI payments, a new iPhone arrives and their old model is no longer worth even half its price.

Why do real users buy iPhones?

Not everyone buys an iPhone just for show. Many people actually choose it for its performance and quality. iPhones don't lag, and even older models like the iPhone 11 run smoothly today. Its camera quality is better than many flagship Android phones. The brand's longevity and software support are also key factors. These users upgrade thoughtfully rather than buying a new model every year, choosing the iPhone for its robust features and reliable technology.

What will happen next?

Apple's presence in India is steadily strengthening. With EMIs and easy financing options, the number of iPhone buyers on EMI will only increase in the future. However, it's important to note that it's not wise to take on long EMIs just for show. However, for those who make a wise purchase, the iPhone can truly be a rewarding and long-lasting experience.