Dabur India Share: FSSAI has stopped Dabur India from selling many products like honey, cow ghee, and edible oil with the claim of being '100% pure', the effect of which is visible on its shares today.
Big fall in Dabur shares today
Dabur India Share Price: Shares of Dabur India, a leading FMCG company, are in trouble today. News of the FSSAI action has already caused the stock to fall by more than 3.5%. Consequently, the price has fallen to around 410.5.
In fact, the food safety regulator FSSAI has banned the sale of several of the company's popular products with claims of "100% Pure" or "100% Natural," and has given the company 15 days to share information on an action taken report. According to the regulator, such labeling is against regulations.
Which products are banned from sale?
- Dabur Honey
- Dabur Cow Ghee
- Dabur Himalayan Organic Apple Cider Vinegar
- Dabur Homemade Coconut Milk
- Dabur Virgin Coconut Oil
- Dabur Sesame Oil
- Dabur Coconut Water
Why did FSSAI take such strong action?
The Food Safety and Standards Authority of India (FSSAI) took such strict action against Dabur India this time because, despite repeated warnings, the company continues to violate regulations and engage in misleading marketing. The regulator had previously issued a notice to Dabur India, directing it to remove the misleading "100%" claim from the company's website and packaging. However, due to the company's failure to take any satisfactory corrective action, FSSAI was forced to issue a major decision such as a ban on sales.
FSSAI has zero tolerance for misleading claims
This action by FSSAI is part of a nationwide campaign to closely monitor the branding, labeling, and packaging of packaged food and e-commerce companies. FSSAI's stance is clear: by using terms like "100%," companies are misleading consumers into believing that their products are superior to others. This misleads consumers and violates their rights.
