Morgan Stanley is partnering with major crypto firms to offer clients the option to buy and sell popular digital currencies such as bitcoin and ether.

Now even common investors will be able to invest easily in cryptocurrencies like Bitcoin and Ether, as America's leading bank Morgan Stanley is preparing to start crypto trading on its popular trading platform ETrade.

This move is considered to be the biggest effort by any major US bank to make crypto accessible to common customers. Currently, this project is in its initial stages and it is expected to be launched in 2026.

What is the whole matter?

According to a Bloomberg report, the company is partnering with major crypto firms to offer customers the option to buy and sell popular digital currencies like bitcoin and ether.

With this move by Morgan Stanley, its competition with existing crypto platforms like Robinhood and Coinbase will intensify. At the same time, its rival company Charles Schwab has also talked about plans to start crypto trading this year. With this announcement by both the companies, competition in the crypto sector is likely to intensify.

The attitude towards crypto is changing

In fact, the government's view on crypto in the US has changed. After President Donald Trump came back to power, a period of crypto-friendly policies has begun. Trump launched digital collectibles in his election campaign, accepted crypto-related donations and talked about making America the "crypto capital of the world".

At the beginning of his tenure, many old rules were removed, giving banks free hand to move towards digital assets. Institutions like SEC and Federal Reserve have also withdrawn old guidelines regarding crypto.

Big decision of Morgan Stanley

Morgan Stanley has already been offering services like crypto ETFs, futures and options through E*Trade. Now the company has taken this further and decided to start spot trading, i.e. direct crypto purchase and sale. The company's CEO Ted Pick says that they want to talk to the regulators to ensure that this service is completely safe and in the interest of the customers.

This move will give a direct competition to companies like Robinhood, which started crypto trading years ago and recently their crypto earnings have surpassed the earnings from options. Not only this, now fintech companies like SoFi are also considering bringing crypto investing back to their platform.