Have you ever noticed, if you repeatedly visit a website on the Internet, then it becomes easier to visit the same website next time? The website opens with one click. Not only this but the same page also gets opened, which was visited for the first time.
Especially on online shopping websites, it happens many times that we leave the page of the website after searching, and next time we get the same search page immediately. It's all because of cookies.
What are cookies
Cookies are small files with little text. These files are saved on the user's device only. Whenever the user visits a website, the website stores these text files in the user's device itself.
Why are cookies stored?
The benefit of storing cookies is for the users as well as the websites. Cookies help the website remember the user's actions and his primary needs. Cookies last a long time.
The user also gets the convenience that he does not need to enter the information every time in case of visiting a website more than once. Information like log-in, language, font size, and display preferences can be saved only with the help of cookies.
Cookies can be used to track a user's browsing activity. Along with this, cookies are useful to save information about the user's needs and preferences. Cookies are used only for a better user experience on a website.
However, on some occasions, these files are not only for the benefit of the user, with their help target audience is also searched for advertisements.
Benefits of cookies
Talking about the benefits of cookies, they are useful in saving the time and effort of the user on the online website. Users can get the desired information in one click.
The interest of the user matters in what kind of ads should be shown to the user. With the help of browsing history, third-party apps can collect information that what kind of ads should be shown to the user, so that the chances of purchasing the product are high.
What are the disadvantages of cookies?
Cookies have advantages and disadvantages too. With this, the browsing history of the user can be tracked. In some cases, this can be done without the knowledge of the user. In such a situation, cookies are a big issue related to privacy for the user. The user getting repeated ads, and seeing ads on every website can bother him.
Many times the arrival of ads at the time of work disturbs the user beyond limits. Cookies can also be used to collect user personal information. In such a situation, it can become a means of targeting the user for cybercriminals. In addition, cookies left on the device for a long time also fill up the storage.
How many types of cookies are there
There are two types of cookies stored on the user's device, session and persistent.
Session cookies: Session cookies are short-lived text files. It remains active while in the browser so that the user remains comfortable. It gets automatically deleted as soon as you close the browser.
Persistent cookies: Persistent cookies are text files that remain on the user's device for a long period. Such files are deleted only when they expire. On the other hand, if the user manually deletes the cookies, then only these files are cleaned.
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