These days, there is a lot of discussion about the digital e-commerce platform ONDC prepared by the government across the country. ONDC is such an open platform created by the government in the world of digital e-commerce, where any shopkeeper can join and sell his products online.
The entry of big e-commerce companies like Amazon and Flipkart has had the worst effect on the local retail market of the country. There was a time when people used to go to the market to buy essential household items on a large scale. At the same time, in today's digital era, people are buying essential household items on a large scale from big e-commerce websites like Amazon and Flipkart. Due to this, the sales in the local retail market have come down considerably. In such a situation, how can the Government of India connect the country's local retail market with digital infrastructure for a long time? Was planning about this.
Significantly, Amazon and Flipkart's Duo Poly was the biggest obstacle in this way. In view of this, the Government of India has started an open network platform called ONDC in the field of digital e-commerce.
In the coming times, it is going to become a huge ecosystem in the world of digital e-commerce, due to which many big names can join it. ONDC is a nonprofit platform.
According to Nandan Nilekani, ONDC will work to create a democratic environment in the world of digital e-commerce. According to him, the digital e-commerce platform should not be limited to only a few people. Every small shopkeeper, grocery retailer, restaurant shopkeeper, and electronic retailer can join this open digital marketplace. The revolution that UPI brought in the field of digital payments in the country. ONDC can do exactly the same thing in the field of digital e-commerce. For this reason, it is also called UPI of digital e-commerce.
(PC: Freepik)
