If you also use the e-commerce platform Meesho for online shopping, then this news is for you. Meesho has removed around 42 lakh counterfeit and infringing products and 10 lakh banned products from its platform in the last six months. The company informed me about this on Wednesday.
Sellers were also blocked
Giving information, an official of the e-commerce platform Meesho said that the total products removed from the platform are less than 5 percent of the total products listed on Meesho's platform. Meesho said its "Project Security" system has detected more than 12,000 violating seller accounts and blocked them from accessing the platform.
In the information given by the company, Meesho said that this project has given impressive results. Nearly 42 lakh duplicate and infringing product listings and 10 lakh banned products have been deactivated in the last six months. The company said that since February, there has been an 80 percent reduction in platform views for listings in violation of the rules, though it now accounts for just 0.1 percent of platform views.
Sanjeev Barnwal, Founder and Chief Technical Officer, Meesho, said the company has leveraged advanced technology for computer vision and natural language understanding to continuously strengthen quality checks and effectively identify counterfeit products and sellers violating regulations. have picked up. We also have a dedicated quality and compliance team that actively verifies automated signals and this in turn enables us to tackle fraud.
(pc amarujala)
