Today there are billions of creators on Meta-owned photo sharing app Instagram who are creating all kinds of content every day. Although Instagram is a photo-sharing app, after the launch of Reels, it has become a short video app. Today you will see reels the most on Instagram.
A long-standing problem on Instagram is that the original content creators don't benefit as much as people who copy content. Meta has now found a solution to this problem. Meta has said that Instagram's algorithm has been changed.
After this algorithm changes on Instagram, genuine and original content creators will get good engagement. The new algorithm will promote original content. In such a situation, if you also do not copy anyone's content and create your content, then there is good news for you.
Currently, reposted content on Instagram gets more engagement which causes loss to the original creator of the content. The new algorithm is about to change this. Even if someone has more followers, it will not make any difference. Original content will get better engagement than before.
Instagram has given information about this algorithm through its blog. Instagram has said that the new algorithm will benefit all creators and everyone will get equal opportunity. Now original content will be promoted in recommendations also.
Till now Reels used to rank based on several followers and engagement but after the new algorithm, this will not happen. Followers and engagement won't matter. If your content is original then you will get reach and engagement.
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