Health Security: Give thoughtful advertisements, knowledge of health on a website and social media, the strictness of the government

Due to misleading and unproven information, health can be damaged in many ways, unfortunately, advertisements and social media are full of such information. The government is now taking a strict stand on this. For example, now if you are making any claim related to health through advertisements, videos, etc., sharing information, then it will be necessary to tell whether you are an expert in it. This step has been taken to prevent misleading advertisements.

Guidelines have been issued in this regard by the Ministry of Consumer Affairs, according to which doctors, health and fitness experts who have received certificates from recognized institutions, if they share any information related to health, then it is also necessary for them to disclose this. that they are certified health experts.

Steps to prevent misleading advertisements
Taking forward the guidelines regarding prevention of misleading advertisements issued on June 9 last year, these suggestions have been incorporated. It has been clarified by the government that celebrities and influencers presenting themselves as health experts or doctors if they make any health-related claims, must first give a clear declaration about themselves, so that not only can the advertisement or claim be certified. It can be believed, and at the same time, people can believe it.

According to media reports, these guidelines have been issued after detailed discussions with the Ministry of Health and AYUSH, the Food Safety and Standards Authority of India (FSSAI), and the Advertising Standards Council of India (ASCI).

The ministry has clarified that if you are telling about the benefits of any food item, treatment, and prevention of any disease, or measures to increase immunity in the advertisement or video, then tell your certification before that.

Don't make any claim without concrete facts
Celebrities, influencers, and digital influencers have also been advised to make a clear distinction between their personal opinion and professional advice and avoid making specific health claims without concrete facts. It is considered necessary from the point of view of health security. If these guidelines are violated, the penalties can be imposed under the Consumer Protection Act 2019 and other provisions of the law.

(PC: Freepik)