In the year 2023, Barbie Kor worked to paint the world pink. At the same time, the girl dinner trend made a lot of headlines on Instagram. Apart from this, some videos also went viral. All these trends greatly influenced Gen Z.

Recently, Instagram's Trend Talk was conducted in partnership with WGSN. In this, the results of the survey were given looking at Gen Z trends in America, Britain, Brazil, India and South Korea. In this survey, questions were asked about the topics, issues and trends that matter to this generation. Through this, it was decoded by Gen Z on Instagram which trends in terms of fashion and beauty will go viral in the year 2024.

Sustainable fashion will trend

Sustainable fashion has been talked about for a long time. Sustainable means 'durable'. That is something that can continue for a long time without causing any harm to the environment. In today's time, sustainable fashion is very important because more attention is paid to the quality of clothes.

In the year 2024, Gen Z will focus on sustainable fashion. The top 5 sustainable practices in this will be as follows-

  • Do you also buy new clothes for every occasion? Do you wear different clothes to the office every day? But in the year 2024, you will see a decline in this trend. This New Year Jane will buy fewer new clothes.
  • The trend of not repeating clothes is also about to change because, in the year 2024, you will be able to see your favourite influencers wearing the same clothes again and again on Instagram.
  • Nowadays, people prefer to buy clothes from expensive stores and brands, but Gen Ji is going to change this thinking in the year 2024. In the year 2024, you will get to see videos of people shopping from local places on Instagram.
  • In the year 2024, you will see a trend of buying secondhand online or IRL on Instagram.
  • In the year 2024, Gen Z will pay more attention to less expenditure.

These fashion trends will be followed at the global level in the year 2024

  • In the year 2024, the trend of modest dressing will be seen at the global level. Modest fashion means simple dressing.
  • Vintage, heirloom and affordable fashion can trend in the New Year.
  • To promote sustainable fashion, the fashion of repeating clothes will be in trend.
  • Wearing clothes differently will be a trend in the year 2024.
  • DIY things will be seen at the global level.

Creative dressing

In the year 2024, fashion and beauty are going to be about individuality. According to the report, about 1/3 of Gen Z people say that they want to be more creative with their dressing sense. Along with dressing up, he also wants to find his signature scent and core aesthetic.

Comfortable clothing will be part of the trend

Along with her core aesthetic, Jen wants to have a collection of clothes in her wardrobe that makes her feel good. People from the countries included in this survey have agreed that the clothes they wear should be comfortable.

New Hairstyle

Jen's favourite beauty tip was a new hairstyle, which she learned from social media. Along with hairstyle, also skin care.

Shaved eyebrows will be preferred

Shaved eyebrows will be a part of the beauty trend on Instagram in 2024 By Jen G Now if you start seeing people without eyebrows, don't be surprised.

Signature Fragrance Trend

Did you know that the number of signature fragrance creators has increased? In the year 2024, you will find that a quarter of Gen G people are planning to express themselves through their signature fragrance. That means in the year 2024, you will get to know about many new information related to fragrance on Instagram.

In the matter of fashion and beauty, this lady will promote fashion and beauty trends.

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