Most adult youth of marriageable age in India have rejected their mothers' overtures of 'matchmaking' for marriage millions of times. Countless WhatsApp pictures of potential mates and surprise meetings arranged by 'matchmaker aunties' are commonplace. However, a recent survey of 5,000 young men and women across the country revealed that 50 percent of Indian mothers, both Millennials and Gen Z, are now embracing the change and are looking for life partners for their children through dating apps. Are comfortable with the search.
A survey conducted by TrulyMadly to find out the current perceptions related to dating in India also revealed that 86 percent of Indore mothers are more and more in favor of love marriage for their children.
Some of the important findings of the survey are as follows:
More than 45 percent of respondents reported that their mothers are more concerned about their marriage than their fathers. This is true for both boys and girls.
Nearly 70 percent of female respondents and 80 percent of male respondents from Tier 1 and 2 cities indicated that their mothers favor love marriages, indicating the overwhelming acceptance of choice in matrimony given millennial women's emphasis on education and career. it shows.
Moms of Gen Z and Millennials rely on dating apps for matchmaking; 50 percent of the respondents indicated this. Less than 20 percent of respondents reported that their mothers were 'unaware of dating apps' and only 7 percent reported that their mothers did not support dating apps.
Mothers from non-metro cities such as Jaipur, Indore, and Lucknow are confident of their daughters' choices; 55 percent of the respondents indicated that there is more pressure on men to get married. Most of the respondents working in metros such as Mumbai, Delhi, Bengaluru, and Kolkata said that 53 percent of the respondents said that there is more pressure on daughters from mothers.
60% of the respondents felt that mothers still prioritize marriage over career and education for their daughters, while 46% of mothers prioritize marriage over career and education for their sons. 54 percent feel that mothers are more concerned about the career and education of their sons.
Mothers discuss marriage and marriage keeping in mind all three - 'we are today, we will not live tomorrow', 'no one will be found later and gossip.
Despite the change in moms in present times, 22 percent of the respondents refused to discuss the use of dating apps, indicating the skepticism of the younger generation regarding its acceptability.
“We set out to understand the perceptions and apprehensions surrounding dating in India, but the completely changed mindset of not only the younger generation but also their parents,” said Snehil Khanor, Co-Founder and CEO, TrulyMadly Surprised. I believe that a lot of this growth has come from the continuous efforts in our society to support women's rights, reduce gender discrimination and sensitize them against gender stereotypes. Also, far more free content through movies and social media has helped mothers prioritize compatibility and trust to support their children in finding life partners. These findings clearly show that mothers who are often considered to be bound by age-old social norms have managed to overcome it. Given the role of mothers in the marriage decision-making process, it is safe to assume that the younger generation, who seem to be disenchanted with the institution of marriage, will consider it more actively in the years to come. We are excited to be a part of this journey by building a safe, reliable, and engaging dating platform that facilitates and strengthens serious human relationships through continuous technology innovation.”
India's favorite dating app, TrulyMadly, has been a pioneer in empowering millennials on topics such as choice-based decision-making, matrimony and relationship issues, and more. TrulyMadly bridges the gap between casual dating apps and matrimony websites for millennials who are looking for something serious by themselves and for themselves.
