Instagram continues to introduce new tools to support creators and improve content discovery on its platform. One such feature is Enhanced Tags, which is now available for Reels after first being launched for Feed posts earlier this year. The feature is designed to make collaborations more transparent and ensure that creators receive visible credit for their specific contributions.
With the growing popularity of Reels, collaboration between creators has become more common than ever. From dancers and editors to makeup artists and videographers, multiple people often contribute to a single video. Enhanced Tags aims to make these contributions clearer by displaying a creator’s professional category directly within the tag.
What Are Enhanced Tags on Instagram?
Enhanced Tags allow a creator’s self-selected professional category to appear along with their username when they are tagged in a post or Reel. For example, if someone is tagged as a “Photographer,” “Video Editor,” or “Makeup Artist,” that role will now be visible to viewers.
This helps audiences understand who did what in a collaborative post. It also helps creators build their professional identity and gain recognition for their skills. According to Instagram, the feature is meant to improve transparency and make it easier for people to discover creators based on their expertise.
Initially, Enhanced Tags were available only for Feed posts. Instagram has now extended the feature to Reels, making it more useful for short-form video creators.
Why Enhanced Tags Matter for Creators
In collaborative content, credit often gets lost. A viewer may see the main account that posted the Reel but may not know who edited the video, choreographed the dance, or styled the look.
Enhanced Tags solve this problem by clearly showing each contributor’s role. This not only improves professional visibility but can also lead to new opportunities, followers, and collaborations.
For brands and businesses, the feature also adds authenticity. When audiences can see who worked on a project, it builds trust and highlights the creative process behind the content.
Step-by-Step Guide: How to Use Enhanced Tags in Reels
Using Enhanced Tags in Reels is simple and can be done while uploading a new video. Here is a step-by-step process:
- Open the Instagram app on your smartphone.
- Tap the ‘+’ icon in the top right corner to create a new post.
- Select a video to create a Reel and tap ‘Next’.
- Edit your Reel using filters, music, and effects, then tap ‘Next’.
- Write your caption and tap on ‘Tag People’.
- Select ‘Add Tag’ and search for the contributor’s profile.
- Turn on the option ‘Show Profile Category’ to display their creator role.
- Tap ‘Done’, add any additional tags or details, and then tap ‘Share’.
Once shared, viewers will be able to see not only the tagged profile but also the creator category associated with that person.
Other Recent Instagram Updates You Should Know
Alongside Enhanced Tags, Instagram has also introduced two new feed controls called Following and Favorites.
The Following tab shows posts from accounts you follow in simple chronological order. This makes it easier to catch up on recent updates without algorithm-based filtering.
The Favorites tab lets you select up to 50 accounts whose posts you don’t want to miss. Posts from these accounts appear higher in your feed and are marked with a star icon.
Users can change their Favorites list anytime, and Instagram does not notify people when they are added or removed.
A Step Towards Better Creator Recognition
With Enhanced Tags, Instagram is taking a clear step towards supporting creators and encouraging fair credit in collaborative content. As Reels continue to dominate the platform, features like these can play an important role in building transparent and professional creator ecosystems.
For creators looking to grow their presence, Enhanced Tags offer a simple but powerful way to showcase skills and gain visibility.
