A well-known fashion company is soon set to enter the Indian stock market. Luxury fashion company Pernia's Pop-Up Shop is preparing to enter the stock market...

Fashion company trusted by Shah Rukh, Salman and Sachin to launch IPO; SEBI approves, investors will keep an eye on it

Pernia's Pop Up Shop IPO: A new and popular fashion company is soon set to enter the Indian stock market. Pernia's Pop Up Shop, a luxury fashion company, is now preparing to enter the stock market.

Its parent company, Purple Style Labs, has received SEBI approval to launch an initial public offering (IPO). The company will issue new shares worth ₹660 crore (approximately $6.6 billion). Following this move, investors are likely to be keenly watching the IPO. Let's learn more about the IPO and other related information... 

The money raised from the IPO will go directly into the growth of the company.

The company is seeking to raise ₹660 crore from the market through this IPO. No investor's share in the IPO will be part of the offer for sale. This means the entire proceeds raised will be used for the company's growth and other purposes.

The company is going to use the money to expand its business, strengthen its technology, and spend on future plans.

Famous people like Shah Rukh Khan and Salman Khan invested. 

The company has been invested in by prominent figures like Shah Rukh Khan and Salman Khan. Additionally, celebrities like Sachin Tendulkar, the God of Cricket, and cine stars Madhuri Dixit and Mahesh Babu have expressed their trust in the company. This has helped the company establish its identity and strengthened investor confidence and the company's credibility. 

Confidence increased due to huge funding received before IPO

The company raised approximately $40 million in a Series E round in March 2025. This funding, received shortly before the IPO, has further strengthened investor confidence and demonstrates the market's trust in Purple Style Labs' digital luxury fashion business model.