Yash-starrer Toxic is facing fresh attention over its post-theatrical streaming deal, with industry reports claiming that the film’s digital rights are now attracting significantly lower offers than what was available before its theatrical release.

According to reports published on September 6 and 7, the makers had earlier received an OTT offer of around ₹150 crore from a major streaming platform. However, the team reportedly did not accept the proposal because expectations were much higher, with hopes that a strong theatrical run could push the film’s digital value beyond ₹200 crore.

The situation now appears very different. After the film’s box-office momentum slowed following its initial release, streaming platforms are reportedly quoting amounts as low as ₹30 crore for the post-theatrical rights across languages.

₹150 Crore Pre-Release Offer Was Reportedly Rejected

Before Toxic arrived in cinemas, expectations surrounding the film were extremely high.

Yash was returning with a major pan-India project, while the large-scale production, star cast and promotional campaign had created considerable buzz. Reports claim that this confidence was reflected in negotiations for the film’s digital rights.

A leading streaming service was said to have offered approximately ₹150 crore, but the makers were reportedly seeking a figure above ₹200 crore. The expectation was that a blockbuster theatrical performance would strengthen the film’s value in the streaming market.

That strategy now appears to have come under pressure.

OTT Platforms Reportedly Offering Around ₹30 Crore

Industry reports now suggest that digital platforms have become much more cautious.

The current offers are said to be around ₹30 crore for rights covering multiple languages. Bollywood Hungama reported that ZEE5 had made the highest offer among the platforms involved in the latest discussions.

However, no final OTT agreement has been publicly confirmed yet.

That distinction is important. The ₹30 crore figure remains a reported offer rather than an officially announced acquisition price.

Toxic’s Box Office Slows After Strong Opening

The change in the film’s streaming valuation comes as Toxic has experienced a sharp slowdown at the box office after an initially strong start.

Recent reports show the film crossing ₹330 crore worldwide, while its India net collection has moved into the ₹240-crore range. At the same time, weekday earnings have fallen sharply, with daily collections slipping into single digits during its theatrical run.

The film has also faced fresh competition from new theatrical releases, which has further affected its momentum.

This combination of slowing collections and changing audience response can influence how OTT platforms value post-theatrical streaming rights.

Why OTT Valuation Can Change After Release

Streaming platforms often assess films differently before and after their theatrical run.

Before release, pricing is based heavily on factors such as star power, production scale, franchise appeal, expected theatrical performance and potential digital viewership.

Once the film has been released, platforms have access to much more information.

They can evaluate box-office trends, audience response, social media sentiment, regional performance and the likelihood that viewers will still be interested when the movie eventually reaches streaming.

If the theatrical performance falls short of initial expectations, the value of post-theatrical rights can also decline.

That appears to be the concern surrounding Toxic.

Makers May Prepare a New Cut for OTT

Another significant development is the possibility of a re-edited version being prepared specifically for streaming.

According to the reports, the makers are considering creating a different cut of the film before offering it to OTT platforms. The idea is reportedly aimed at improving the film’s appeal in the digital market and potentially increasing its streaming value.

Interestingly, a shorter English-language version of Toxic has already been reported, with that cut running around 17 minutes shorter than the original theatrical version.

Whether a separate digital edit will actually be produced, however, has not yet been officially confirmed.

Satellite Rights May Also Be Challenging

The film’s reported adult-oriented storytelling has also raised questions about television rights.

Industry reports suggest that recovering a large amount through satellite rights could prove difficult because broadcasters may require extensive edits before airing content aimed primarily at adult audiences.

This makes the OTT deal even more important from a revenue-recovery perspective.

For a high-budget film, income from theatrical collections, digital rights, satellite rights, music and overseas markets often contributes to overall financial recovery. If one of these streams performs below expectations, pressure increases on the others.

Has Toxic’s OTT Deal Been Finalised?

As of September 7, 2026, reports indicate that the digital rights have not yet been finalised.

The most widely cited figures suggest that the makers once had an offer of around ₹150 crore, while current proposals have reportedly dropped to about ₹30 crore. The highest latest bid has been linked to ZEE5, but no platform has officially announced a streaming acquisition.

That means viewers should wait for an official announcement before treating any platform, price or streaming date as confirmed.

For now, the reported fall in OTT valuation shows how dramatically a film’s post-theatrical business prospects can change once real box-office performance replaces pre-release expectations.