Chips and Soft Drink Health Risk: Addiction to chips and cold drinks is as dangerous as tobacco, research reveals.
- bySherya
- 23 Feb, 2026
Health Risks of Junk Food: Nowadays, lifestyles have undergone significant changes. People are shifting to ultra-processed foods. Let us explain how dangerous this can be for your health.
ultra-processed foods

Are Ultra-Processed Foods as Addictive as Tobacco? Cold drinks, chips, and cookies have become a part of everyday life for many people today. But are these things as simple as they seem? A new study conducted in America has made a shocking comparison. Researchers say that ultra-processed foods have more in common with the cigarette and tobacco industries than fresh fruits and vegetables, whether it is about their effects or the way they are made. They claim that these products are designed in such a way that people consume them as much as possible.
The study, conducted jointly by researchers from Harvard University, the University of Michigan, and Duke University, was published in the health policy journal Milbank Quarterly. According to the report, companies producing ultra-processed foods, such as soft drinks, frozen pizzas, and packaged cereals, employ engineering strategies that once traced their roots to the tobacco industry. The clear goal is to encourage consumers to consume more and more frequently.
What is mixed in these?
These food products are combined with precise amounts of sugar, salt, fat, and additives to activate the brain's reward system. Researchers have described them as not just food, but deliberately engineered, highly flavored, and taste-optimized products. Given the health risks, experts have recommended stricter regulations similar to those for tobacco, such as clear warning labels, higher taxes, prohibition of sales in schools and hospitals, and control of advertising targeting children. However, a key difference is that food is a basic necessity of life and cannot be completely avoided. This is why regulation is considered even more important.
The warning has already come.
A UNICEF report published in The Lancet, which preceded this study, also stated that in the 11 countries surveyed, 10 to 35 percent of children under the age of 5 regularly drink sugary soft drinks. Nearly 60 percent of young people admitted to having eaten at least one ultra-processed product the previous day. In wealthy countries, these products now account for more than half of daily calories, while consumption is rapidly increasing in low-income countries as well. While scientists continue to debate whether ultra-processed foods can truly be equated with tobacco, their increasing share in the diets of children and adolescents has raised the question of the need to reexamine the role of the modern food industry and its regulation.



