Amazon comes to compete with Blinkit-Swiggy, delivering in 10 minutes, now the battle of quick commerce will intensify.
- bySherya
- 10 Jul, 2025

Amazon Now Delhi launch: Amid rising demand, Amazon has launched a new service, Amazon Now, to compete with the country's top quick commerce platforms - Zepto, Instamart, Swiggy, and Blinkit.

Amazon Now Quick Service: Nowadays, with the way people live a hectic life, the demand for quick commerce, i.e., services that deliver goods within 10 minutes, has increased a lot. Amidst this increasing demand, Amazon has launched a new service, Amazon Now to compete with the country's top quick commerce platforms - Zepto, Instamart, Swiggy and Blinkit. Its service has been started in the national capital Delhi. Earlier, a successful pilot project was run in Bengaluru last month.
Competition will intensify in quick service
After this, Amazon Now will deliver the goods to your home in just 10 minutes. Till now, after purchasing any goods from Amazon, it used to take one to two days for it to reach your home. In such a situation, with the entry of Amazon Now in the quick service, the competition will become more fierce in the coming days.
In June, e-commerce company Amazon launched its fast delivery service in Bengaluru. Now it has first started it from West Delhi, which will be started in the entire city.
Service will start soon in whole Delhi
In an interview to Economic Times, Amazon India's Vice President (Operations) Abhinav Singh said that the service has started in a large part of Delhi and the network is expanding very fast. Soon it will be started in the rest of the national capital Delhi as well.
It is worth noting that last month Amazon had announced an investment of 2000 crore dollars to strengthen its delivery service in India. After this, Amazon is focusing on opening a large number of dark stores across the country. These are warehouses which are built inside the city, so that orders can be delivered easily and quickly.