By Jitendra Jangid- Friends, the preparations for the festival of Diwali are visible in the markets, we bring things from the market without thinking. If we talk about India's largest dairy company Amul has cemented its place as a well-known name across the country. As of 2023, Amul is ranked tenth globally among dairy brands. Apart from milk, Amul also offers a variety of products that have gained widespread popularity, including ghee, which many families trust and buy only from Amul.
But Amul has taken proactive steps to inform consumers about the prevalence of fake ghee. On October 22, Amul shared a critical message through its official X account (@Amul_Coop), alerting customers about fake Amul ghee being sold in one-litre packs. Let's know the complete details about it-
Counterfeit warning: Amul is warning consumers about fake ghee being sold in one-litre packs, the production of which the company stopped three years ago.
Packaging innovation: To combat counterfeiting, Amul has introduced a duplication-proof carton pack manufactured using aseptic filling technology at its ISO-certified dairies.
Consumer alert: Amul urges customers to carefully inspect the packaging before buying ghee to differentiate between genuine and counterfeit products.
Customer support: For inquiries or concerns, Amul has provided a helpline number: 1800 258 3333.
In a market where trust is paramount, Amul's commitment to quality and consumer awareness is key in protecting its brand integrity and ensuring that customers get authentic products.
