IPL fever in the country is raising the heads of the people. Enjoying back-to-back matches from Monday to Friday in the evening and on Saturday and Sunday from afternoon to night. Only IPL matches are being seen on both TV and mobile. Where IPL has started in the country like a new normal, some new trends have also been seen in the new normal environment. This time, instead of giving preference to TV, advertisers are moving towards digital. The figures that have come out are quite shocking. Let us tell you that this time the rights to digital streaming of IPL are with Mukesh Ambani's Jio Cinema.
Shocking statistics
According to BARC India's television ratings, 52 advertisers spent money on TV in the first match last year. This year their number was only 31.
This means that 40 advertisers in the country have moved towards digital, breaking the relationship with TV.
About 100 people were seen giving advertisements on TV in IPL a year ago.
In the current season, this figure is also difficult to cross 90.
If we talk about sponsors, then their number has reduced from 16 to 12 this year as compared to last year. One of these sponsors is one that has been added since the third match.
Jio Cinema has got digital rights, so the companies whose name is associated with Reliance are missing from TV.
Apart from this, Byju's, Cred, Muthoot, Netmeds, Swiggy, Flipkart, Phone Pe, Meesho, Samsung, OnePlus, Vedantu, Spotify and Havells are the advertisers who have separated themselves from TV.
