Meta is working on X (formerly Twitter) )-like features for its photo-video platform Instagram. With the help of this feature, it will be easier for users to filter their feeds. This feature will show users only posts from verified users. This means that users will be able to see posts from their favorite celebrities, influencers, and brands without having to scroll through their entire feed.
Only these users will get the facility
The photo-video platform is exploring new ways to increase its paid verified users. In a recent announcement, Instagram head Adam Mosseri said that the company is testing a new feed option that will show users only posts from verified users.
The new feed option is part of Instagram's Meta Verified membership service, which verifies users' identities and gives them access to priority customer support and other features like exclusive stickers. Instagram head Adam Mosseri said the new feed option is a way for businesses and creators to get discovered.
"We're testing a way for people to find their Instagram feed and Reels by simply toggling to verified accounts," Mosseri said in a message on his Instagram broadcast channel. "We're looking at this as a new control for people and businesses. And we're looking for a way for creators to get discovered. Let us know if you're interested in using it."
Mosseri also shared a screenshot of how the new feed option works. According to the screenshot, when users tap on the Instagram logo, an option called "Meta Verified" will appear below "Following" and "Favorites."
According to Instagram, the new Meta Verified feature will not only help general users keep an eye on the content of verified users, but it will also be more focused as a benefit to the users created by the Meta Verified tag. This may make paying for Meta Verified, which costs $11.99 on the web or $14.99 in the app, a more attractive proposition for businesses and creators who want to be seen (discovered) by more people.
