Why do companies spend money on World Cup?
Cricket World Cup is one of the biggest sporting events in the world. Crores of people watch it all over the world. That's why it is no longer just a match but a means of earning and big companies squander money.
Why is World Cup 2023 special for advertising?
India is the largest market in the world and this time also the host of the World Cup, hence companies from all over the world spend billions of money advertising their products by getting millions of viewers at one place.
How much does advertising cost in the World Cup?
In a Bloomberg report, Bank Deloitte India partner Jehil Thakkar said that this time the advertising rates in the World Cup have increased. The charge for each 10 second ad slot is up to Rs 30 lakh.
How much does 1 second advertisement cost in World Cup?
30 lakhs for every 10 seconds i.e. a company has to pay around Rs. 3 lakhs for every second of advertisement of its product. This is 40 percent more than the last World Cup 2019.
How much was spent on World Cup advertising?
Jehil Thakkar told that during the World Cup, all the brands are going to spend 240 million dollars i.e. about Rs 2,000 crore just to get advertising spots on the streaming platform.
How much does cricket spend on advertising every year?
According to research firm Jefferies, since cricket matches attract millions of spectators, every year companies spend 1.5 billion dollars on advertising and sponsorship on cricket.
Which global brands advertise in the World Cup?
Global brands that spent on advertisements during the World Cup include companies like Coca-Cola, Alphabet Inc's Google Pay, Hindustan Unilever Limited, Saudi Aramco, Emirates and Nissan.
