While promoting biscuits in the KBC show, Amitabh Bachchan described them as healthy as eating at home. Now NAPI has sent a notice to the actor regarding this.
Bollywood actor Amitabh Bachchan's popular quiz show Kaun Banega Crorepati has now gone off the air. Instead of this, 'Master Chef' has started on TV. But at present the matter is different. After the end of KBC, the actor is once again in the news. The reason is an advertisement done on the set of KBC. In fact, on the sets of KBC, the actor promoted Britannia Milk Bikiz.
During this, he said that this biscuit has as many nutrients as flour and milk. Mothers should feed this biscuit to their children. Nutrition Advocacy in Public Interest (NAPI) has sent a letter to Amitabh Bachchan against this advertisement, but the actor has not yet responded to this letter sent on 28 December.
Serious allegations against Amitabh Bachchan
Tied up with Britannia Milk Bikiz along with KBC Junior. During the show, Amitabh Bachchan was seen advertising this biscuit from time to time. He used to say that mothers have difficulty feeding their children, but now a solution to their problem has been found. Whose name is- Britannia Milk Bikiz. This biscuit has the power of flour and milk. It is as healthy as home food.
Amitabh Bachchan is selling Britannia Milk Bikis biscuits for childern. He is mis-selling, and playing with kids' nutrition. Read this full letter from doctors, criticising the product, and the misleading promotion by Bachchan. pic.twitter.com/smFGlmpZmY — Sandeep Manudhane (@sandeep_PT) January 11, 2023
Now NAPi has raised questions about this advertisement. NAPi has said that this ad is misleading. Because this product does not meet the criteria of healthy food of the World Health Organization. Now Amitabh Bachchan is being accused of promoting harmful products.
Such allegations have been leveled against the actor earlier also
This is not the first time Amitabh Bachchan is facing such allegations. Earlier, there have been allegations of promoting the wrong product. Amitabh Bachchan used to advertise Maggi earlier, but some time ago Amitabh Bachchan was accused due to the controversy regarding the quality of Maggi. Apart from this, Amitabh Bachchan got into trouble by advertising the soft drink brand Pepsi. A case was filed on this brand that it uses pesticides, which is injurious to health. Big B had to face losses even after endorsing the chocolate brand Cadbury. Apart from all this, the advertisement of pan masala brand Kamla Pasand also cost the actor a lot.